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AUGUSTINE AW14 – JOHANNESBURG

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10257286_497259927040855_5130981723484954082_oAugustine arrived quietly and then out of nowhere became one of the top most credible and innovative menswear designers in South Africa. Situated in Parkhurst, Johannesburg, this thrilling young design studio is headed by Marea Lewis and Justine August. This collection is the culmination of three main genres coming together, biking attire, street and of course Augustine‘s main motivation, excellent tailoring. By combining these elements the duo aimed to retain their tailoring imperative by introducing a host of elements like plush fabrics, quilting and impressive paneling while keeping to their monochromatic style. Taking risks was their first goal and may I just commend them on succeeding.

While some of their contemporaries at fashion week were trying on new styles nothing like their prior collections, Augustine was improving on their existing model ten fold.  See some of their new campaign images below and visit the Augustine Facebook page for more.

Modeled by B-boy Amelio Franck, Augustine a/w 2014 was shot by Pieter Vosloo in Yeoville, Johannesburg. 10172748_497188660381315_7406178255053028802_n

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