This is how I Live in Levi’s. These are the words that describe the media campaign from the world’s most iconic jeans wear brand, Levi’s. No surprises, the Live In Levi’s campaign is making waves throughout the internet. It’s a digital campaign which encourages fans to share their Live in Levi’s moments on social media. For the video shoot they chose to feature a host of notable cool-kids from all over the world like, colette social media manager Sandrine Tonye, dancer Zhu Jiejing, i-D Magazine editor Julia Sarr-Jamois, Philippe Zda of musical duo Cassius and Himm Wonn of Urban Magazine. They’re all wearing (naturally) a lot of awesome clothing from Levi’s denim jeans range.
There is a full-length clip available from Levi’s YouTube channel, but you can watch a shorter preview of the coinciding documentary-style film below.
How do you Live in Levi’s? Send in your pics and if they’re awesome I’ll feature them here on Man of the Cloth.