Sandton City, known for its vast array of menswear, from luxury retail brands to the high-street variety, recently saw the opening of the Fabiani Cafe. Shot by Blake Woodhams from GoodLight in Johannesburg, the beautiful interior answers that old question once and for all: Where are all the menswear boutiques? There was a time when a menswear store offered a selection of pointy leather shoes for a seemingly Central African market, ill-fitting short-sleeved shirts and polyester suiting.
I’m proud and relieved to say that is no longer the case. Fabiani’s Designer, Nat Iqani agrees, “There is far more choice in the market now. With brand’s pushing to consistently increase their online presence and international operators pouring into the country, men now are becoming more selective, but in the same breath they are also buying more because they are in the know.”
From Fabiani merchandise to Happy Socks to the ever popular G-Star, you officially have no more excuses. As you may not know Fabiani was recently bought over by the Foschini Group (which means you can always charge it) but Arie Fabian still lends his expertise as Brand Director.
What do you think about the store layout? I could very, very happily own the commissioned Chesterfield myself.
