BY JORDAN MAJOR
Over the last few years I have witnessed the steady rejuvenation of Jozi’s CBD. At the beginning of the resurgence it was seen to be hallowed ground for the creative and alternatively inclined. There would be huge events where Diplo or the Bloody Beetroots were playing, and it was a time before Spoek Mathambo was Spoek Mathambo. I remember going out to ‘town’ for the first time felt different, if not special in some way. I am of the opinion that each city has its own personality, in some way or another, feeding off the energy of its inhabitants. I have been fortunate enough to travel extensively to some incredible cities, where the more urbanised – such as New York and London – possess similar but nonetheless unique environments. Still, there’s nothing like being in the middle of Braamfontein and being able to witness and appreciate the glory of its current restoration.
Without a doubt, this is a city of untold potential and defined character. Often described as the ‘City of Gold’, it exudes a certain vigor that’s intrinsically linked to its history, citizens, and – without a doubt – its future. These are some of the locations that truly epitomize the new Johannesburg and its urban cool:
MABONENG PRECINT / ARTS ON MAIN
This multifaceted project in downtown Jozi was once seen as a no-go area and has now become one of the city’s most popular urban playgrounds. The Maboneng Precinct is an ‘urban neighbourhood’ comprising of retail and office spaces, bars, restaurants, lofts and apartments, as described by the owners and developers responsible for its new life. Aesthetically speaking, the neighbourhood is clean and modern in a stylised industrial fashion.
Occupying a large stretch on Fox Street, the Maboneng Precinct is definitely worth a visit. I recommend going to watch one of the great selections of films at the resident independent cinema, The Bioscope, or going to have a drink at Pata Pata to listen to some great live jazz, to later visit the Living Room rooftop bar. To complete the package, the neighbourhood offers a new place to call home in the form of artisan lofts and apartments, the ultimate cherry on top of urban Jozi living.
BRAAMFONTEIN
Writing a piece about the re-establishment of Jozi’s cool without mentioning Braams is out of the question. From humble beginnings as the hipster hunting-ground, Braamfontein has evolved into a thriving community where people from all walks of life come together. An ordinary Saturday expedition can begin at the newly established Father Coffee, where you’ll be greeted with an amazing minimalist wood-paneled space and some of the best coffee in the city. Next stop can be the now famous Neighbourgoods market with its diverse selection of brilliant food stalls (do try the artisan pizzas or the Spanish paella.) If you’re looking for another addition to your wardrobe you’re in luck. At Neighbourgoods there are clothing stalls that house a few favourites such as Adriann Kuiters, bluecollarwhitecollar and Chapel to name a few.
Another factor of Braamfontein that can be appreciated is the fact that almost everything is within walking distance. Although most of the developments are situated in either Juta or De Beer street, the area is growing and new spaces are expected to open in the next few months. 
Your next stop should include the intimate and quirky 70 Juta complex, where you’ll find the brilliant Kalashnikov gallery, as well as the Stevenson lower down. Kalashnikov houses works by South African and international artists that specialize in contemporary and fine art, with great installations for display most will be able to appreciate this unbelievable gallery. Hop over to the Lomography Embassy Store where they specialize in selling one-of-a-kind analogue cameras and film as well as fashion pieces and books.
As fun as Braams can be in the day, it really comes alive at night. Start off with a drink at Kitcheners, one of Jozi’s oldest establishments. Renovated quite recently the venue has still kept most of the original decor and finishes, which only adds to the atmosphere. Expect an eclectic, diverse group. Next door you’ll find Great Dane, which is fast becoming a Saturday night standard. If you’re going for the first time, be sure to hop between the two. You also needn’t worry about parking, as there is security on constant patrol.
Jozi, your future sure is looking bright.