The master-of-all-he-touches has extended his global brand to a line of cosmetics for men. He already has all your luxe bathing needs taken care of, plus a women’s beauty range that was launched in 2011, but soon men will be able to purchase his face cleanser, moisturizer, eye treatment, purifying mud mask, concealer and bronzing gel.Tom Ford for Men will join a marketplace that includes Jean-Paul Gaultier’s popular Le Male products, Marc Jacobs’s “unisex” beauty products which includes a Remedy Concealer Pen, Brow Tamer Grooming Gell, and Moisture Balm. Tom Ford has always been open to men and the money they spend on grooming. According to the firm Euromonitor International, American men spent $5 billion on grooming products last year, a $2.6 billion increase from 1997 (from BusinessWeek).
Starting at $80 for concealer can you see yourself covering up? Perhaps not a likely purchase in South Africa but studies show that 30% of men use basic bronzers for a more healthy complexion. Time will tell if this range is successful as the rest of his empire.